 How Effective Is This Ad, In Real Numbers?
Beats Me. (Business/Financial Desk)(MEDIA:
ADVERTISING)(2005 Marketing Accountability Forum) The New York
Times, July 20, 2005 pC8(L) |
| The
art of promoting products, oh so subtly, through interactive and
entertaining Web sites. (Business/Financial
Desk)(THE MEDIA BUSINESS: ADVERTISING) The New York Times,
Dec 22, 2004 pC2(L) col 01 (15 col in) |
| Tourism:
Do Slogans Sell? (city and state
slogans, United States)(Brief Article) Newsweek, August 30, 2004 p9 |
| Nation
Of Sloganeers. (Notebook)(Brief
Article) Time, Oct
13, 2003 v162 i15 p24 |
| Signs,
signs everywhere signs: I guess most people who wear clothes with
the labels on the outside are making a fashion statement. Myself,
I'm nobody's walking billboard. Globe
& Mail (Toronto,
Canada), March 26, 2001 pNA |
| One
tin slogan. (United States Army
advertising)(Brief Article) U.S. News & World Report,
Jan 22, 2001 v130 i3 p13 |
| Adman's
best friend: advertising images change constantly, depending on
what's trendy. But one symbol you can always rely on is a dog.
Globe & Mail (Toronto,
Canada),August 10, 2000 pNA |
Advertising
Strategy. Encyclopedia of Small Business. Eds. Kevin Hillstrom
and Laurie Collier Hillstrom. Vol. 1. 2nd ed. Detroit: Gale, 2002.
p26-29. 2 vols.
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